Advertising & Marketing 2018

Advertising & Marketing 2018

Pages: 92

ISBN: 978-1-912377-46-6



  • £300.00

Getting the Deal Through's Advertising and Marketing seeks to provide local answers to international questions concerning advertising and marketing law.

Each country chapter provides expert advice on the legislation and regulation of advertising and marketing, including the legislative processes arising from advertising disputes and challenges, the regulation of misleading advertising and the control, prohibition and restrictions in place on certain type of goods and services and to certain audiences, regulations affecting direct and indirect marketing and promotion, and up-to-date analysis of social media and the latest advertising trends.

Revised and updated in June 2017, this edition contains:

Editorial chapters

  • Introduction
    • Rick Kurnit, Frankfurt Kurnit Klein & Selz, PC

Jurisdictions

  • Australia
  • Austria
  • Brazil
  • Canada
  • Colombia
  • France
  • Germany
  • India
  • Ireland
  • Japan
  • South Africa
  • Sweden
  • United Kingdom
  • United States

Rick Kurnit, Frankfurt Kurnit Klein & Selz, PC

Rick Kurnit is the only lawyer named to Adweek’s Top 50 Executives Who Make the Wheels Turn list. Selected by Best Lawyers as its first New York Media Lawyer of the Year, for over 10 years he has been recognised annually in its survey in six fields: advertising, copyright, entertainment, intellectual property litigation, media and trademarks. Rick is ranked by Chambers USA as a star in Advertising law, as a “leading lawyer” in Marketing and Advertising by The Legal 500, a “Super Lawyer” by Super Lawyers magazine in advertising, and a Leading IP Lawyer by Lawyer Monthly Magazine.

Rick was a founding Vice Chair of the ABA Committee on Private Advertising Litigation.  He has handled many of the leading cases defining the application of intellectual property law to advertising and marketing communications, including representing the defendants in the Vanna White, Woody Allen and Jackie Onassis look-alike cases; Viking Press, Nelson DeMille, Terry McMillan and other authors and publishers in libel cases based on works of fiction; Prodigy in the Stratton Oakmont case and other cases defining online liability; John Deere in defining use of trademarks in comparative advertising; the maker of a smaller copy of the necklace from Titanic in defining the scope of parallel marketing; and Gone With The Wind in defining parody and copyright infringement. Rick has also handled numerous Lanham Act and comparative advertising cases and NAD challenges.


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